Amazon is paying $40 million for Melania Trump documentary

Amazon recently made headlines by paying $40 million to secure the licensing rights for a documentary about former First Lady of the United States Melania Trump. The decision has sparked curiosity and discussion about why the tech giant is investing such a huge amount in the project.

Focus of the documentary

The documentary is said to take an in-depth look at the life of Melania Trump, focusing on her time as First Lady and her experiences before and after the White House years. It aims to offer a comprehensive view of her public and private life, shedding light on her unique journey from a fashion model in Slovenia to the First Lady of the United States.

Amazon’s strategy

Amazon’s decision to pay $40 million for the documentary rights is part of a broader strategy to strengthen its content portfolio. By acquiring high-profile and exclusive content, Amazon aims to attract more subscribers to its Prime Video platform.

High-profile documentaries, especially those about prominent public figures such as Melania Trump, attract a lot of attention and viewership. Amazon sees these documentaries as a valuable addition to its platform, capable of driving subscriptions and expanding its content library.

Interest in the Trumps

Public interest in the Trump family remains high even after Donald Trump became president. Documentaries and media projects about the Trumps often garner a large viewership, reflecting public fascination with their lives and controversies. By acquiring the rights to this documentary, Amazon is capitalizing on this ongoing interest.